‘Green’ Environmental Claims - How to Comply with Consumer Protection Rules

‘Green’ Environmental Claims - How to Comply with Consumer Protection Rules

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1.25 hours
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Tackling misleading environmental claims remains a key focus for the Competition and Markets Authority (‘CMA’) and Advertising Standards Authority (‘ASA’).

Aside from the reputational risk of getting it wrong, the enforcement risks will increase significantly when the CMA gets new powers to impose penalties of up to 10% of global turnover when the Digital Markets, Competition and Consumers (‘DMCC’) Bill comes into force in mid-late 2024.

As this is an area that is evolving rapidly, any business that makes environmental or sustainability claims is strongly advised to monitor developments closely.

What You Will Learn

This webinar will cover the following:

  • An overview of the legal framework governing green claims, including the DMCC Bill, CMA Green Claims Code and ASA’s CAP Code
  • An update on the CMA’s enforcement action in relation to fashion sector, FMCG and domestic heating
  • An update on key ASA Rulings covering green claims across a number of sectors, including retail, consumer goods, energy, automotive and airlines
  • Specific types of environmental claims:
    • Corporate sustainability targets
    • CO2 emissions
    • Product-specific environmental claims
    • Use of key terminology such as ‘recycled’, ‘recyclable’, ‘sustainable’ and ‘biodegradable’
    • Calls-to-action and other forms of ‘soft’ sustainability messaging

This webinar was recorded on 5th June 2024

You can gain access to this webinar and 1,700+ others via the MBL Webinar Subscription. Please email webinarsubscription@mblseminars.com for more details.


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‘Green’ Environmental Claims - How to Comply with Consumer Protection Rules