Trade Marks - Beyond the Basics

Introduction

Take your trade mark expertise to the next level with this new virtual classroom seminar.

Going beyond theory, the session explores strategic trade mark management across the entire lifecycle - from filing and registration to use, portfolio management and enforcement.

Drawing on recent case law, case studies and expert-led discussion, it highlights common pitfalls such as overly broad specifications, proving genuine use and misconceptions about consumer perception, and explains how these issues can carry significant commercial and legal consequences.

Designed for practitioners with a working knowledge of trade mark law, the session will equip IP professionals, in-house legal and brand protection teams, solicitors and brand managers with practical strategies to anticipate risk, strengthen portfolios and enforce rights effectively.

What You Will Learn

This live and interactive course will cover the following:

• The importance of clarity and precision in trade mark filings - how vague or overly broad specifications can lead to objections, bad faith allegations, and enforcement difficulties
• How to assess risks associated with ambitious specifications and bad faith claims - recent case law and practical steps to avoid pitfalls when drafting applications
• How to identify and mitigate non-use and revocation risks - maintaining registrations and avoiding vulnerability to revocation actions
• How to prepare and present evidence of genuine use effectively - the types of acceptable evidence of use
• How to conduct infringement analysis with a focus on consumer perception - case law involving post-sale confusion
• How to develop a strategic approach to portfolio management and enforcement - how to efficiently align trade mark strategy with business objectives

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.