AI, Trade Mark Litigation & Professional Compliance - Where Are We Now?

Introduction

Recent landmark cases and regulatory developments have created urgent compliance requirements for IP professionals using AI tools. The Getty Images v Stability AI case is establishing critical precedents for trade mark infringement in AI-generated content, whilst decisions in ProHealth and Ayinde v London Borough of Haringey have imposed severe sanctions for AI misuse in legal practice.

This essential webinar focuses on immediate practical implications and professional obligations arising from these developments. You will gain detailed analysis of actual court decisions, understand new UKIPO warning procedures implemented following fabricated citation incidents, and learn how to navigate emerging trade mark infringement scenarios unique to AI deployment.

The webinar addresses specific professional risks including potential regulatory sanctions, costs orders, and referrals to IPReg for AI-related misconduct. You will examine real cases where practitioners faced consequences for inadequate AI verification, and understand the practical steps required to comply with evolving professional standards.

The webinar is essential for IP solicitors, trade mark attorneys, and in-house counsel who need to understand their immediate legal obligations when using AI tools, prepare for emerging trade mark infringement scenarios involving AI outputs, and implement compliant AI practices whilst avoiding professional sanctions.

What You Will Learn

This webinar will cover the following:

• Getty Images v Stability AI case analysis and implications for future trade mark infringement claims involving AI-generated outputs
• Emerging AI-driven threats including starjacking, advanced counterfeiting techniques, and digital asset impersonation in virtual worlds, luxury brand dilution on AI-generated inferior products, cross-brand confusion in AI outputs, and deliberate de-branding techniques
• Professional sanctions for AI misuse - detailed analysis of ProHealth and Ayinde decisions, including costs orders, regulatory referrals, and contempt proceedings
• UKIPO practice changes following AI-related citation fabrication cases, including new warning procedures and potential sanctions
• AI tools for trade mark practice including enhanced searching capabilities, automated monitoring systems, and enforcement technologies with human oversight requirements
• Trade mark specification drafting for virtual goods, digital assets, and future-proofing against technological developments
• AI verification protocols to ensure compliance with professional obligations and avoid regulatory sanctions

This pre-recorded webinar will be available to view from Monday 2nd March 2026

Alternatively, you can gain access to this webinar and 1,900+ others via the MBL Webinar Subscription. Please email webinarsubscription@mblseminars.com for more details.