The DMCC Act - Consumer Review Policy Compliance in Practice

Introduction

From 2025 onwards, the Digital Markets, Competition and Consumers Act 2024 (‘the Act’) introduced new obligations for businesses who display reviews to implement and publish a consumer review policy which sets out how they prevent and remove banned reviews.

The Competition and Markets Authority (‘CMA’) has advised businesses that they must take steps to address the new automatically unfair practice of submitting or commissioning another person to write a fake review or a concealed incentivised review.

With enforcement activity anticipated, businesses will be expected to have a clear consumer review policy in place which sets out how they prevent and remove banned or fake reviews.

The CMA has provided practical guidance on how business may comply with this requirement. Failure to comply can result in a maximum penalty up to £300,000 or, if higher, up to 10% of the total value of a business’s turnover.

This short webinar will set out the key points from the CMA’s guidance as well as practical steps businesses can take to comply with the new obligations.

What You Will Learn

This webinar will cover the following:

• The new automatically unfair practice of banned reviews
• What types of reviews are in scope of the unfair practice of banned reviews?
• Insights from the CMA’s fake reviews guidance
• Key sections to incorporate into a consumer review policy
• Practical steps businesses can take to comply with the consumer review obligation
• How the DMCCA enforcement regime powers are being applied in regard to the consumer protection provisions

This pre-recorded webinar will be available to view from Thursday 9th April 2026

Alternatively, you can gain access to this webinar and 1,900+ others via the MBL Webinar Subscription. Please email webinarsubscription@mblseminars.com for more details.