UK Design Registrations for Animated Sequences & GUIs - How to Ensure Success

Introduction

UK registered designs are only examined on formal grounds, meaning grants are quick and seamless. That is until you start trying to get designs for animated graphical user interfaces (‘GUIs’), sequences and transitions registered. For these designs, objections are frequent, a challenge to address and opaque with examiners citing objections such as one step as being a different design from another, or the filing not meeting the definition of a design or product.

For one of the most liberal and simple design registration systems in the world, rights owners seeking protection for their transitions and sequences in their apps, platforms and product ecosystems, gaining relevant, focused and cost-effective protection has long proved difficult.

Based on experience with the UK Intellectual Property Office (‘UKIPO’), this new virtual classroom seminar will delve into the details of how the UKIPO examine animated sequence and GUI design applications, providing a review of the details, how these may affect practice, and reactions to how the response could be implemented.

The session will include detailed discussions of which designs are likely to receive objections, how to avoid those objections and approaches to try when trying to address any objections that are received.

It is suitable for UK and EU patent, design and trade mark attorneys, as well as IP solicitors, and you should have at least a basic understanding of UK design law before attending this session.

What You Will Learn

This live and interactive course will cover the following:

• A review of the UK design law and guidelines on animated sequences and GUIs
• An analysis of typical objections and how to try to address them, along with strategies to avoid the objections
• A detailed discussion of the UKIPO process for examining animated GUI and sequence designs

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.