Low-Pressure Selling for Accountants - Win More Profitable Business Without the Hard Sell

Introduction

This new virtual classroom seminar is designed for accountants who want to improve the results they get from the time and effort they put into business development and selling.

Expert speaker and former Chartered Accountant Phil Gott will share low-pressure techniques that feel more natural and client-focused - ideal for professionals who want to grow their portfolio without coming across as ‘pushy’.

Whether you are new to selling or looking to sharpen your skills, aimed at accountants in a client-facing role across audit, tax and advisory, this session will help you feel more confident and fine-tune your approach to the business development to win more profitable work.

What You Will Learn

This live and interactive session will cover the following:

• Understanding the business development process for professional services and how to use the various business tools effectively to generate potential leads for your accountancy practice
• Recognising which of the four types of services accountants provide, and the implications for pricing, promotion and delivery
• Using ‘consultative selling’ to turn contacts into clients without being ‘pushy’
• Thinking entrepreneurially to win new business from existing clients
• Having conversations about fees, and pricing professional services for value and profit
• Avoiding boilerplate proposals and fee quotes - use written proposals to advance the business development process
• How teams and departments can create a positive culture of business development

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.