A Trainee’s Guide to Marketing & Business Development in a Law Firm

Introduction

In today’s competitive legal landscape, marketing and business development are central to a law firm’s success.

As a trainee, you are not just learning the law, you are stepping into a dynamic environment where your contribution shapes client relationships and drives growth. Increasingly, firms expect trainees to take an active role in a range of marketing and business development activities.

This virtual classroom session guides you through the basics of Marketing and Business Development (MBD) and focuses on the skills needed to start making a contribution.

What You Will Learn

This live and interactive course will cover the following:

• Introduction
• How marketing and business development works in a law firm
• The role of trainees in their firm’s MBD
• Ambassador skills
• Understanding your firm’s brand
• Knowing your firm’s services and people
• Managing client telephone calls and emails effectively
• Contributing at meetings
• Representing your firm at events
• Working with the firm’s MBD systems and support
• The marketing and business development team
• BD plans for your team/practice area (and team meetings)
• CRM - Client Relationship Management
• Contributing to pitches and tenders
• Brand guidelines, templates, policies, and best practice resources
• Networking - Digitally and in person
• Using LinkedIn
• Creating a strong profile (personal brand)
• Sharing content from your colleagues and firm (amplification)
• Creating your own content
• Networking at events
• Building your network of internal and external connections
• How to prepare to attend a networking event
• How to behave and interact with clients at a networking event
• Following up and nurturing

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.