The Digital Markets Competition & Consumer Act 2024 - Enforcement Risks for In-House Counsel

Introduction

The DMCC consumer protection provisions came into force on 6 April 2025 and the CMA has shown itself keen to use its new powers, demonstrating that it is taking its new role as consumer rights enforcer very seriously. Any business that advertises and sells to consumers must take note of what is permitted under the Act, and where the CMA is focusing in particular, or risk significant sanctions being applied as well as reputational damage from an investigation.

What You Will Learn

This webinar will cover the following:

• Key new areas
• Consumer protection
• Targeting drop pricing; fake or misleading reviews; unfair commercial practices/misleading behaviour
• Algorithmic pricing
• SMS platforms (relevance even if not an SMS)
• Designated SMS, binding conduct requirements, pro-competition interventions, merger reporting obligations
• Consumer law changes
• Direct enforcement
• Enhanced investigatory powers
• Significant sanctions
• Current cases and CMA focus
• Risk implications for in-house:
• New powers actively being used
• Can expect higher case volume and lower tolerance for non-compliance

This pre-recorded webinar will be available to view from Wednesday 18th November 2026

Alternatively, you can gain access to this webinar and 2,400+ others via the MBL Webinar Subscription. Please email webinarsubscription@mblseminars.com for more details.