How to Maximise Your Ads Budget for Social Media Success

Introduction

Do you feel like you are wasting money on ads, but the results you are seeing are not as expected?

Whether you need a steer on your current campaigning, or are new to social media advertising completely, running social media advertising campaigns doesn’t have to be adaunting experience. This handy webinar will guide the way and is centred around LinkedIn, Facebook and Instagram advertising.

There are varying factors to take into account like selecting your campaign goal, deciding on budgets, creating audience groups and so on, and if you know your audience andunderstand your USPs, you are halfway there.

This webinar compiles all the basics you need to know to in order to advertise your business and products on social media. From tips to creating your first campaign, insight into howmuch budget you should be spending on advertising, to improving your business page, and discovering what you need in place to generate more business conversions, this webinar has all you need to set up your advertising campaigns successfully.

What You Will Learn

This webinar will cover the following:

• Discover the benefits of investing in social media marketing
• Determine how and where to start your ad campaigns including setting up your advertising account
• How to use data and insight to make more informed decisions for your digital marketing activity
• Gain insight when planning and developing a digital marketing budget aligned with business objectives
• Calculate the investment needed to reach your goals and deliver return on investment
• Understanding the social media advertising dashboards & different types of social media ads available
• Discover what ad targeting is
• Understand what ad placements are - what to choose and why
• How to measure your ad campaign success

This webinar was recorded on 28th February 2023