Advertising & Marketing - Regulation in the UK & Related Intellectual Property Issues

Introduction

This new virtual classroom seminar will explore the regulatory framework for advertising and marketing in the UK.

The session will consider key aspects of that regulatory framework and the consequences of non-compliance.

It will also provide practical guidance for compliance, along with discussion around related intellectual property issues which interrelate with advertising regulation compliance.

What You Will Learn

This live and interactive course will cover the following:

• An overview of the legal and regulatory framework for advertising in the UK
• An introduction to the advertising codes
• Enforcement of the advertising codes
• Sanctions for non-compliance with the advertising codes
• Impact on advertising of the Digital Markets, Competition and Consumers Act 2024
• IP issues of particular relevance to UK advertising, including comparative advertising, celebrity endorsements, and AI in advertising

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.