Data Storytelling for Professional Services - A Roundup for Managers

Introduction

AI is changing how organisations collect and analyse data, but one thing stays firmly human, the ability to interpret information and use it to influence decisions.

Recent UK research shows the gap clearly:

• 43% of managers struggle to turn data into actionable insight (CBI/McKinsey)
• The CIPD names poor communication of insights as a key blocker to effective data use
• The Lloyds UK Digital Index flags data interpretation as one of the fastest-growing skills gaps in professional services

This webinar will provide two real-world examples, people metrics and operations, showing the difference between talking through a dashboard and telling people what it means. It will provide delegates with a simple framework and the delivery skills to bring it to life.

What You Will Learn

This webinar will cover the following:

• Understand why data interpretation, not data collection, is the skill in short supply and where AI genuinely helps and where it can't do the job for you
• The most common mistake in presenting data:
• Recognise what it looks like when someone talks through a dashboard instead of telling a story with it and why audiences switch off when this happens
• Turning data into a message people feel, not just hear:
• Learn context, insight, implication, action, then bring it to life through voice, energy, body language, clarity and storytelling. This is where information becomes influence