Copyright for Influencers: A Legal Toolkit for Advising Social Media Professionals

Introduction

Influencer marketing is booming—and so are the legal risks behind the scenes. Are you confident your marketing team understands the complex copyright issues that could derail campaigns or damage brand reputations? This webinar explores the legal risks and protections surrounding copyright in influencer content.

The legal landscape has evolved significantly, with the growth of influencer-brand partnerships, heightened scrutiny by the Advertising Standards Authority (ASA), and emerging copyright issues surrounding user-generated content (UGC) and embedded social media posts.

Recent case law, including Green v Betfred and Sinclair v Ziff Davis, has clarified how copyright applies to influencer content, while divergence from EU reforms and the rise of AI tools are creating further uncertainty. You will leave this webinar equipped to spot copyright red flags in influencer campaigns, advise clients on lawful use of third-party materials, and negotiate robust copyright clauses in influencer agreements.

Infringements in this space can result in takedown notices, reputational damage, ASA censure, and costly disputes. The session provides practical guidance, including sample clauses, rights checklists, and tips for advising on tricky areas such as reposting, licensing UGC, and combining copyright law with ASA compliance.

What You Will Learn

This short webinar will cover the following:

• Identifying when copyright arises in influencer content (video, text, imagery, sound, AI)
• Ownership issues in content created by influencers, brands, or third parties
• The use and licensing of music, AI-generated or UGC content
• The ASA’s approach to influencer advertising and its overlap with copyright
• Emerging IP risks in the social media space

This pre-recorded webinar will be available to view from Wednesday 19th November 2025

Alternatively, you can gain access to this webinar and 1,900+ others via the MBL Webinar Subscription. Please email webinarsubscription@mblseminars.com for more details.