Top 10 Website Errors to Avoid - A Guide for Business

Introduction

In this webinar, marketing copywriter Jackie Barrie counts down the top 10 mistakes that professional services firms make on their websites... and explains how to avoid them.

If you are responsible for maintaining or creating your firm’s website, then this webinar is for you.

What You Will Learn

This webinar will cover the following:

• SEO v word of mouth with relevant examples from professional services websites
• Is your website mobile friendly? How to make it easy to find
• 3 ways to keep your website fresh
• Best practice for reading online
• How to appeal to different audiences with examples to show how to make your call to action work harder
• Top-down / bottom-up theory of copywriting
• 5 ways of adding social proof
• Why is video is so important?
• The relevance of WIIFM from your readers’ point of view
• How to structure your site to make it easier to use

This webinar was recorded on 6th April 2021