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Type Speaker CPD Hours Level
Webinar
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Introduction

In this webinar, marketing copywriter Jackie Barrie counts down the top 10 mistakes that professional services firms make on their websites... and explains how to avoid them.

If you are responsible for maintaining or creating your firm’s website, then this webinar is for you.

What You Will Learn

This webinar will cover the following:

  • SEO v word of mouth with relevant examples from professional services websites
  • Is your website mobile friendly? How to make it easy to find
  • 3 ways to keep your website fresh
  • Best practice for reading online
  • How to appeal to different audiences with examples to show how to make your call to action work harder
  • Top-down / bottom-up theory of copywriting
  • 5 ways of adding social proof
  • Why is video is so important?
  • The relevance of WIIFM from your readers’ point of view
  • How to structure your site to make it easier to use

This pre-recorded webinar will be streamed at 12:30pm on Wednesday 21st April 2021 and will remain available to view by delegates who have registered by then for 90 days.

New: Enjoy unlimited 24/7 access to over 944 webinars with an MBL Annual Webinar Subscription. Email webinarsubscription@mblseminars.com for details.

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Webinar | 21.04.2021

Unlimited Viewers | 30mins


Top 10 Website Errors to Avoid - A Guide for Business

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Apr
21
2021
30mins
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at your organisation
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£62.50
£125
£250
New: Enjoy unlimited 24/7 access to over 944 webinars with an MBL Annual Webinar Subscription. Email webinarsubscription@mblseminars.com for details.

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