Vanessa Ugatti

Vanessa Ugatti is a coach, keynote speaker and the author of True Worth™, a methodology that helps professionals charge appropriately for the value they deliver. She works with professional service firms to improve confidence in fee conversations, strengthen client relationships and enhance profitability. Vanessa specialises in the behavioural dynamics that influence pricing, negotiation and decision-making. She is known for delivering practical and thought-provoking sessions that help professionals develop the mindset and skills needed to communicate their value clearly and charge their true worth ethically and sustainably.