Katharine Mason

Katharine is the advertising lead at Browne Jacobson LLP and has over 16 years of experience providing practical solutions to marketing challenges. Specialising in advertising law, she advises on all aspects of compliance related to consumer products from product classification to engaging with influencers.

Katharine is an expert on Advertising Standards Authority (ASA) processes having worked for the Committee of Advertising Practice (CAP). As director of regulatory and legal affairs for PAGB, the consumer healthcare association, she sat on the Board of CAP, which writes the Ad Codes enforced by the ASA.

Having returned to private practice in early 2020 Katharine uses her embedded CAP knowledge to support clients of all sizes and across all sectors on both Ad Codes and the laws they reflect. She has extensive experience advising clients on claims regarding the impact products and services have (or don’t have) on the environment, supporting them with evidence assessment, likely interpretation and potential compliance under the Ad Codes and the Competition and Markets Authority Green Claims Code.