Low-Pressure Selling for Accountants - Win More Profitable Business Without the Hard Sell
Introduction
This webinar is designed for accountants who want to improve the results they get from the time and effort they put into business development and selling.
Expert speaker and former Chartered Accountant Phil Gott will share low-pressure techniques that feel more natural and client-focused - ideal for professionals who want to grow their portfolio without coming across as ‘pushy’.
Whether you are new to selling or looking to sharpen your skills, this webinar, aimed at accountants in a client facing role across audit, tax and advisory, will help you feel more confident and fine-tune your approach to business development to win more profitable work.
What You Will Learn
This webinar will cover the following:
- Understanding the business development process for professional services and how to use the various business tools effectively to generate potential leads for your accountancy practice
- Recognising which of the four types of services accountants provide, and the implications for pricing, promotion and delivery
- Using ‘consultative selling’ to turn contacts into clients without being ‘pushy’
- Thinking entrepreneurially to win new business from existing clients
- Having conversations about fees, and pricing professional services for value and profit
- Avoiding boilerplate proposals and fee quotes - use written proposals to advance the business development process
- How teams and departments can create a positive culture of business development
This pre-recorded webinar will be available to view from Wednesday 13th May 2026
Alternatively, you can gain access to this webinar and 1,900+ others via the MBL Webinar Subscription. Please email webinarsubscription@mblseminars.com for more details.