IP, Innovation & Sustainable Business - A Bite-Sized Guide to the Challenges & Opportunities

IP, Innovation & Sustainable Business - A Bite-Sized Guide to the Challenges & Opportunities

Available to view from 9 Aug 2024

With a SmartPlan £99

With a Season Ticket £198

Standard price £396

All prices exclude VAT
Intermediate: Requires some prior subject knowledge
0.5 hours
Access for entire organisation


Estimates of the investment required to reach Net Zero range from $3.5 trillion to over $9 trillion per year.

A significant proportion of this investment will go into intangible assets: particularly ‘cleantech’ and brand equity.

At a macro level, the future of the planet is at stake.

At a smaller scale, the long-term viability of most companies will depend on how well they are able to innovate toward more sustainable ways of doing business, and the reputation built in doing so.

The long-term value of such critical investments, both to companies and the wider planet, will depend on how effectively companies deal with the underlying intangible assets.

This requires a new approach to intellectual property strategies and practices.

What You Will Learn

This webinar will cover the following:

  • The roles that various forms of innovation and IP policy can play in promoting a sustainable future
  • Key IP challenges and opportunities for companies wishing to drive sustainability
  • How to balance business imperatives with providing environmental and social benefits to wider society
  • What an optimal sustainable IP strategy could look like
  • How to manage brand IP proactively to protect hard-earned reputation and brand equity linked to sustainability

This pre-recorded webinar will be available to view from Friday 9th August 2024

Alternatively, you can gain access to this webinar and 1,700+ others via the MBL Webinar Subscription. Please email webinarsubscription@mblseminars.com for more details.