IP, Innovation & Sustainable Business - A Bite-Sized Guide to the Challenges & Opportunities

Introduction

Estimates of the investment required to reach Net Zero range from $3.5 trillion to over $9 trillion per year.

A significant proportion of this investment will go into intangible assets: particularly ‘cleantech’ and brand equity.

At a macro level, the future of the planet is at stake.

At a smaller scale, the long-term viability of most companies will depend on how well they are able to innovate toward more sustainable ways of doing business, and the reputation built in doing so.

The long-term value of such critical investments, both to companies and the wider planet, will depend on how effectively companies deal with the underlying intangible assets.

This requires a new approach to intellectual property strategies and practices.

What You Will Learn

This webinar will cover the following:

• The roles that various forms of innovation and IP policy can play in promoting a sustainable future
• Key IP challenges and opportunities for companies wishing to drive sustainability
• How to balance business imperatives with providing environmental and social benefits to wider society
• What an optimal sustainable IP strategy could look like
• How to manage brand IP proactively to protect hard-earned reputation and brand equity linked to sustainability