Income Generation Through Promotions & Commercial Partnerships - A Guide for the Charity Sector

Introduction

In a crowded marketplace charities must strive to increase awareness and promote their causes. They have to raise their profile to drive change and, of course, generate financial support. Charities are required to do this in an environment of intense media and public scrutiny; therefore, the protection and preservation of their reputation is vital.

Promotions and commercial partnerships are attractive to charities, due to the financial and promotional benefit they offer, as well as exposure to new audiences. Such arrangements are subject to complex legal and regulatory requirements and governance expectations, falling foul of which results in negative consequences.

This virtual classroom seminar provides an overview of charity promotions and commercial partnerships and unpicks the detail of the requirements that practitioners must be aware in order to provide advice, guidance, and support to charities.

What You Will Learn

This live broadcast will cover the following:

• An overview of charity promotions and working with commercial partners
• Examples of charity/commercial partnerships
• Benefits and burdens of commercial partnerships
• Types of charity promotions and commercial partnerships
• Sponsorship
• Licensing
• Joint promotional ventures (cause-related marketing)
• Commercial participation
• Working with professional fundraisers
• Working with trading subsidiaries
• Duties and principles applicable to working with commercial partners
• Core trustee duties
• The law
• Charity Commission guidance
• Charity Governance Code
• Effective planning
• Effective supervision
• Protection of the charity’s reputation, money, and other assets
• Compliance with legal and regulatory requirements
• Adherence to recognised standards in the Code of Fundraising Practice
• Core values
• Standards on charity promotions and working with commercial partners
• Ensuring openness and accountability
• Legal and regulatory requirements applicable to charity promotions and commercial partnerships
• Law and regulations applicable to types of promotion or commercial partnership
• Disclosure requirements
• Reporting requirements
• Legal protection available to charities
• Implications for charities of non-compliance
• Tax issues
• Case studies for discussion

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.