How to Create & Leverage Content to Build Personal Visibility & Attract Clients

Introduction

Creating and leveraging content is a great way to build your personal visibility and position yourself as a ‘go to’ advisor. It will also enable you to get closer to existing contacts and attract new clients.

Presented by expert speaker Bernard Savage, this short webinar will offer useful hints and tips on developing a content strategy, saving you time, and ensuring that you get better results from business development.

What You Will Learn

This webinar will cover the following:

• What are the different options when creating content?
• Finding the right content strategy to match your interests
• How to get published in your clients’ trade press free of charge
• The business case for podcasts and how to get guest slots on intermediaries podcasts
• How LinkedIn fits in a content strategy
• How to 'squeeze the lemon' so you get a better return on your time invested in creating content
• Building your personal brand to attract the kind of work and type of clients that you want

This pre-recorded webinar will be streamed at 12:30pm on Wednesday 12th June 2024 and will remain available to view by delegates who have registered by then for 90 days.