FCA Digital Marketing Requirements - A Guide for Financial Services

Introduction

Are your digital marketing practices aligned with FCA expectations?

The FCA has raised repeated concerns about how financial services firms use digital media—highlighting the need for tighter compliance and responsible communication. Their latest guidance outlines critical requirements for any firm involved in approving financial promotions via digital channels.

From understanding the rules around the 'financial promotions gateway' to navigating promotions for unauthorised firms, this webinar provides clear, practical insights to help you stay compliant. Whether you're advising clients or working directly in financial services, knowing what the FCA expects is essential.

This webinar will explore the key regulatory issues, and ensure your approach to digital media marketing stands up to scrutiny.

What You Will Learn

This webinar will cover the following:

• Key rules including section 21 of the Financial Services and Markets Act 2000, the Financial Promotions Order 2005, PERG and COBS 4
• FCA guidance on social media and customer communications including:
• Re-tweets, forwarding and sharing
• Inserting images
• ‘Click-through’ approach
• ‘Dear CEO’ letters on the FCA’s expectations regarding financial promotions

This pre-recorded webinar will be available to view from Wednesday 10th December 2025

Alternatively, you can gain access to this webinar and 1,900+ others via the MBL Webinar Subscription. Please email webinarsubscription@mblseminars.com for more details.