Fashion IP Law - Protecting Brands, Designs & Products

Introduction

In fashion, a successful product can be copied faster and more easily than ever. With lookalikes and brand imitation presenting an ongoing challenge, understanding how to use intellectual property rights strategically is essential to protecting valuable designs, products and brand identity.

This new full-day course provides a practical overview of the key intellectual property rights available to protect fashion products and brands. It will explore how IP law applies to fashion design and branding, including the protection of shape, product appearance, position marks and other distinctive brand features.

Through recent case law and practical examples, you will examine the legal issues that arise when protecting designer names, distinctive product features and brand identity, as well as the challenges presented by sustainability and increasingly sophisticated copycats.

Cases involving major fashion names including Elizabeth Emanuel, Jean-Charles de Castelbajac, Chanel, Hermès, Karen Millen, Thom Browne, Christian Louboutin and Prada will provide valuable insight into how the courts have approached these issues and the practical lessons for rights holders.

Register today to strengthen your understanding of fashion IP protection and develop practical strategies for using available rights to protect designs, brands and commercial value in an increasingly competitive market.

What You Will Learn

This course will cover the following:

• Protecting colour as a distinctive fashion brand element
• Securing IP protection for shapes and product appearance
• Protecting patterns and position trade marks
• Assessing the validity and protection of designer name trade marks
• Protecting and enforcing trade marks with a reputation
• Understanding post-sale confusion and its impact on brand protection
• Navigating sustainability, upcycling and exhaustion issues
• Developing practical strategies to combat fashion copycats