Business Development Made Easy for Accountants - The Essentials Live at Your Desk

Introduction

Business development is no longer just the responsibility of partners or senior staff - today, even trainees are expected to play a role. It is a vital skill for any accountant looking to succeed and progress in their career.

But getting started can feel daunting. Many people struggle to know where to begin and end up spending time on activities that feel uncomfortable and deliver little value.

Presented by expert speaker and former Chartered Accountant Phil Gott, this new virtual classroom seminar is designed specifically for accountants who are expected to contribute to business development - but are not sure how.

Through practical guidance and real-world insights, you will leave the session with:

• A clearer understanding of what business development really involves in an accountancy practice
• Practical ideas for how to get started in a way that suits your personality
• Greater confidence to engage in business development activities that are effective and authentic

Whether you are just beginning or looking to build your confidence, this session will help you take the next step.

What You Will Learn

This live and interactive session will cover the following:

• Overcoming the discomfort of meeting new accounts contacts, to come across at your confident best
• Choosing how to contribute to business development in ways that play to your strengths and that get results, including networking, articles, blogs, mailings, events, social networking
• Networking in a no pressure, low stress way that is professional, ‘non-pushy’ and that generates fruitful business relationships and more accountancy clients
• Knowing what to say and, more importantly, what to ask
• Answering the question ‘what do you do?’ in a way that opens doors, not shuts them
• How to make it easy to follow up and stay in touch with new contacts, including by using LinkedIn professionally

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.