Knowing Your Customer - A Guide to Good Credit Management

Introduction

Knowing your customer has always been the basis of good credit management and cash flow.

Considering recent events, this is now more important than ever.

As businesses bounce back from the pandemic, a full order book is the focus, but this should not be at the cost of customer due diligence.

When business has been impacted and new work is offered, it is too easy to just see the size of the order and the invoices you will be raising.

However, all of this is immaterial if your customer does not have the means to pay.

This new webinar is suitable for credit and finance professionals.

What You Will Learn

This webinar will cover the following:

• How effective due diligence is key to positive cash flow
• How chasing customers for money reflects positively on your business when done properly
• How to have the confidence to turn down business if payment is not likely to result

This webinar was recorded on 9th November 2021