Managing & Marketing a Profitable Surveyors’ Practice

Introduction

The property market remains competitive and continues to undergo transformation driven by the economy, investment trends, legislative change, the impact of technology and increasingly sophisticated commercial and residential client requirements.

Technical skills remain important but the leadership and management practices to plan, grow, manage, market, price, sell and deliver services present a constant challenge. This virtual classroom session provides a pragmatic guide on how to manage and market a profitable surveyors' practice. It is particularly valuable to surveyors moving into management and partnership roles.

What You Will Learn

This live and interactive session will cover the following:

• Business management
• Vision and leadership
• The strategic process
• Leadership styles
• Exercises: Mission development and goal-setting
• Developing a business plan
• Why you need a business plan
• Exercise: External analysis and scenarios
• Internal analysis
• Change management and culture
• Operational management
• Exercise: Operational challenges
• Financial management
• Process, quality and technology
• People/HR strategies
• Business development
• Strategic marketing
• Pipeline/opportunity management
• Identifying target markets
• Exercise: Market mapping/segmentation/personas
• Developing services & pricing
• Promotion and selling
• Exercise: Promotional methods
• Traditional & digital/social marketing campaigns
• Thought leadership
• Enquiry management, networking & selling
• Client and referrer relationships
• Client care and service strategies
• Clientology, empathy and relationship strategies
• Satisfaction and Key Account Management (KAM)
• Exercise: Managing key relationships

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.