Planning a Creative Brief - A ‘How To’ Guide for Marketers
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Webinar
Planning a Creative Brief - A ‘How To’ Guide for Marketers
Introduction
When you need a new advertisement, sales letter, brochure or website, a creative brief should always be your start point.
Planning the creative work saves time, cuts costs and increases the chances of getting higher quality results.
The creative brief is a tool to make the planning as effective as possible and provide an objective method to judge the creative work delivered.
What You Will Learn
This webinar will cover the following:
- The headings of an effective creative brief
- What to write in each section
- What to leave out
- How to tailor the template for different types of creative work
- How to check that the brief is sound
This webinar was recorded on 15th May 2018