Managing & Marketing a Profitable Surveyors’ Practice

Introduction

The property market remains competitive and continues to undergo transformation from the economy, investment trends, legislative change, the impact of technology and increasingly sophisticated commercial and residential client requirements.

Technical skills remain important but the leadership and management practices to plan, grow, manage, market, price and deliver service present a constant challenge. This one day session provides a pragmatic guide on how to manage and market a profitable surveyors' practice.

What You Will Learn

This course will cover the following:

• Planning and leadership
• The future shape of your practice
• Leading the way and managing action (leadership strategies)
• Strategy workshops
• Financial management - profits, cash and working capital (financial strategies)
• Procedures, process, projects, quality and compliance (quality strategies)
• Technology and knowledge (technology strategies))
• Strategic marketing (marketing strategies)
• Identifying the right markets
• Developing the right services
• Selecting the right prices
• Promotion and selling
• Tactical marketing (promotional and communication strategies)
• Traditional methods
• Brand and advertising
• Brochures and bulletins
• Events and entertaining
• Referrer management
• Digital methods and social media
• Campaigns and measuring effectiveness
• Selling and business development (sales strategies)
• Sales cycles, pipelines, processes and skills
• Networking
• Presentations and pitches
• People and relationships
• Client care and delivering service excellence (service strategies)
• Clientology and referrer relationships (relationship strategies)
• Talent, teams and tomorrow's leaders (people strategies)
• Recruitment, training and development
• Team management
• Performance management
• Succession
• Motivation and reward
• Change management