1
Type
Speaker
CPD Hours Level
Seminar 6 AdvancedInformation
'Some great ideas to take back to our management team'

Introduction

The property market remains competitive and continues to undergo transformation from the economy, investment trends, legislative change, the impact of technology and increasingly sophisticated commercial and residential client requirements.

Technical skills remain important but the leadership and management practices to plan, grow, manage, market, price and deliver service present a constant challenge. This one day session provides a pragmatic guide on how to manage and market a profitable surveyors' practice.

What You Will Learn

This course will cover the following:

  • Planning and leadership
    • The future shape of your practice
    • Leading the way and managing action (leadership strategies)
    • Strategy workshops
      • Financial management - profits, cash and working capital (financial strategies)
      • Procedures, process, projects, quality and compliance (quality strategies)
      • Technology and knowledge (technology strategies))
  • Strategic marketing (marketing strategies)
    • Identifying the right markets
    • Developing the right services
    • Selecting the right prices
  • Promotion and selling
    • Tactical marketing (promotional and communication strategies)
      • Traditional methods
        • Brand and advertising
        • Brochures and bulletins
        • Events and entertaining
        • Referrer management
      • Digital methods and social media
      • Campaigns and measuring effectiveness
    • Selling and business development (sales strategies)
      • Sales cycles, pipelines, processes and skills
      • Networking
      • Presentations and pitches
  • People and relationships
    • Client care and delivering service excellence (service strategies)
    • Clientology and referrer relationships (relationship strategies)
    • Talent, teams and tomorrow's leaders (people strategies)
      • Recruitment, training and development
      • Team management
      • Performance management
      • Succession
      • Motivation and reward
    • Change management

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Seminar | 26.03.2019

London | 9:30am - 5:15pm


Managing & Marketing a Profitable Surveyors’ Practice

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Mar
26
2019
London
9:30am - 5:15pm
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Prices (ex VAT)
Smart
Plan Information
£216
Season
Ticket Information
£240
Standard
£480
Group bookings
Discounts are available for multiple places and if you have 5 or more people interested in this course and would like to discuss holding it in your area or on an in-house basis then please email us at information@mblseminars.com
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