YouTube Marketing for Law Firms - How to Gain Visibility & Generate Leads

Introduction

YouTube has over 2 billion monthly active users worldwide and is said to be the world’s second largest search engine. Increasingly more and more businesses and firms are capitalising on YouTube with some US firms boasting millions of views on their videos and content.

Wherever your firm is based and whoever your target audience, YouTube has enormous potential to grow awareness of your firm, build trust with potential new clients, and demonstrate your expertise.

YouTube can be a great channel for recruitment, business development, PR opportunities… there are many ways your firm can harness YouTube to help build a strong reputation and allow your target audience insight into your firm. Video content is such a powerful way to convey your message so if you haven’t started yet, or need some help and advice, we’re here to help.

In this 30-minute webinar you will learn how YouTube can help to boost your law firm’s visibility online, plus you will take away key tips on how to get started with YouTube as a marketing channel for your law firm.

What You Will Learn

This webinar will cover the following:

• Identifying the opportunity YouTube presents for you law firm
• Examples from firms that are already using it effectively to attract and engage business
• Essential YouTube set up and navigation
• YouTube content - what works well and how you can start generating ideas and content topics for YouTube
• Maximising your YouTube content across other channels

This webinar was recorded on 14th March 2022