Website Optimisation - 8 Steps to Attract & Engage More Business

With a SmartPlan £99

With a Season Ticket £198

Standard price £396

All prices exclude VAT

Level

Intermediate: Requires some prior subject knowledge

CPD

1 hour

Viewership

Access for entire organisation

Introduction

How quickly would you judge a business if their website was poorly put together, confusing, and unhelpful? And how long would you persevere trying to look around and find what you’re looking for before you just leave and look somewhere else?

Your website is absolutely central to your organisation’s success and to improve its performance, you need to focus on your target audience and understand how people look for and find information online today, and how your website can meet that need.

If your website is not playing its role effectively, no doubt your competitors will be happy to welcome the traffic, so it is beyond important that your website can attract, engage and convert business.

In this webinar you will learn an 8-step checklist for optimising websites. Whether you work in a marketing role, are responsible for updating the website and its content, or as a senior manager or partner, want to influence the strategic role your website can play for your firm, this session will help you identify key areas to improve on your website.