Type Speaker CPD Hours Level
2 IntermediateInformation
Accreditation Information
SRA Competency B


It is not always possible to register the brand a business wants to be known by before it begins to trade. Further, a business may develop secondary brands in the form of product packaging, social media memes or a house style.

In the absence of a trade mark registration, the law of passing off provides some security for the investment a business has to make in its image in order to build market share and reputation.

This session will review the extent - and limits - of protection available through passing off.

What You Will Learn

This live and interactive session will cover the following:

  • To register or not to register? Passing off as a strategic alternative
    • Costs
    • Advantages
    • Limitations
  • Threshold requirements:
    • Reputation
    • Goodwill
    • Misrepresentation
  • Reverse passing off - when competitors appropriate genuine products
  • Continental approaches - unfair competition laws

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.

Book now

Future dates are coming soon.
Please let us know if you wish to be notified.
Prices (ex VAT)
Plan Information
Ticket Information
Individual licence
Group bookings
Discounts are available for multiple places. If you have 5 or more people interested in participating in this virtual learning session please email us at information@mblseminars.com for more information.

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