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Regulation of Online Advertising - A Bitesized Guide

Regulation of Online Advertising - A Bitesized Guide

Available to view on demand

With a SmartPlan £99

With a Season Ticket £198

Standard price £396

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Level
Update: Requires no prior subject knowledge
CPD
1 hour
Viewership
Access for entire organisation

Introduction

Join Shahriar Coupal of the Advertising Standards Authority (‘ASA’) which explores the ASA’s regulation of online advertisements.

What You Will Learn

This webinar will cover the following:

  • The regulatory framework: ASA and working arrangements with statutory bodies
  • Remit
  • Ads in paid-for and non-paid for space online
  • Reactive and proactive regulation online
  • Key focus areas: for example, influencer advertising, scam ads
  • Sanctions
  • Regulation and the role of companies in the online advertising supply chain
  • New and emerging legislative initiatives
  • The future

This webinar was recorded on 29th June 2022

Preview