Marketing & Advertising Law - 2022 Virtual Conference

Introduction

Chaired by Rupert Earle, this live online conference will cover a range of important and topical issues.

Each session will provide an opportunity for questions and answers.

Conference Agenda

This live and Interactive 5-hour conference will cover the following:

10:00am - 11:00am: Media Buying & Media Agency Contracts

Sacha Wilson, Harbottle & Lewis LLP

This session will look at media buying and media agency contracts and will cover the following:

• What media buying is and the role of media agencies
• Background to the industry
• Contract templates
• The role of trade bodies (ISBA, IPA, ANA and IAB)
• Hot Topics of discussion in the industry - in particular transparency
• Key clauses and issues in media buying contracts such as rebates, unbilled media and third party contracts

11:00am - 12 noon: Data Protection & Privacy Issues

Victoria Hordern, Taylor Wessing

This session will discuss data protection and privacy issues in the advertising and marketing sectors.

Delegates can expect to learn the following:

• The privacy fundamentals when you're carrying out marketing
• What's happened recently in the world of data protection/ privacy and marketing
• The ICO's position and enforcement activity
• Potential changes in the UK/ EU legal landscape

Break for Lunch

1:00pm - 2:00pm: Misleading Advertising

Rupert Earle, Bates Wells

This session will examine misleading advertising and will cover the following:

• Law and regulation: ASA, CMA, FCA, Trading Standards, consumer redress
• B2C: Unfair trading - the average consumer and transactional decision tests
• B2B
• Substantiating claims
• Particular issues
• Sustainability
• Free
• Pricing practices
• Influencers
• Online platforms
• Relevance of EU law post Brexit

2:00pm - 3:00pm: Environmental Claims

Geraint Lloyd Taylor, Lewis Silkin

Environmental issues are high on the agenda for consumers and businesses. Increasingly, consumers’ decisions about which products and services to buy, and which brands to trust, are based on their environmental credentials. It is no wonder that UK regulators have directed their focus on ‘greenwashing’ claims.

The Competition & Markets Authority launched its Green Claims Code at the end of 2021, ahead of a clamp down on greenwashing claims in early 2022. Its investigations are already underway. The CMA will use existing consumer protection laws to bring enforcement action against companies that fail to follow the rules, so it is vital that you familiarise yourself with the new Code and roll out changes where necessary. The ASA is also busily investigating and publishing new rules and guidance in this area.

Delegates can expect to learn the following:

• Which popular claims are particularly challenging?
• Which sectors are under the microscope?
• What approach will the CMA and ASA take?
• What powers do they have?
• How can we make green claims without finding ourselves in the CMA and ASA’s crosshairs?

PM Break

3:15pm - 4:15pm: Regulation of Online Ads

Shariar Coupal, Advertising Standards Authority

This webinar recording will look at the Advertising Standards Authority’s regulation of online advertisements.

Delegates can expect to learn the following:

• The regulatory framework: ASA and working arrangements with statutory bodies
• Remit
• Ads in paid-for and non-paid for space online
• Reactive and proactive regulation online
• Key focus areas: for example, influencer advertising, scam ads
• Sanctions
• Regulation and the role of companies in the online advertising supply chain
• New and emerging legislative initiatives
• The future

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.