How Alternative Fee Arrangements Can Improve Your Bottom Line - Guidance For Accountancy Firms

Introduction

Accountancy practices thrive on their expertise, yet their financial worth to their clients can fall short when it comes to pricing their work.

Accountants are not alone among other professionals who regularly undervalue their worth and fail to adopt a value approach to pricing, instead being a slave to the hourly rate. Clients want price certainty and price transparency, as well as pricing choice.

This webinar will explore where you might be going wrong in terms of pricing and how employing behavioural economics, including price packaging and understanding the dynamics of price risk and client value expectations, can have a positive impact on your bottom line.

What You Will Learn

This webinar will cover the following:

• The concept of value pricing and getting this right with your client
• How price risk dictates how much you can charge your client and the amount of profit you can make
• What is behavioural economics and what can it do for you?
• 10 top pricing strategies you can employ for success
• How to address pricing ‘bread and butter’ work, including annual tax returns and tax advice
• Understand why we get fixed fees wrong and how to make a bonus for giving clients certainty.
• Why we write off fees and how to make this a thing of the past

This webinar was recorded on 30th November 2021