Green, Pink & Bluewashing - What’s the Difference & Is Your Organisation Doing It?
It is very tempting and social media has made it even easier to show the world how sustainably your organisation operates.
Yet, get it wrong and the consequences could be catastrophic - reputational damage, loss of trust internally, liability for false advertising to name a few.
Aimed at compliance staff, GCs, marketing professionals, PR and communication specialists, this new virtual classroom seminar will take you through several short case studies of green, pink and bluewashing.
This is a practical and interactive session during which Dennis Froom, a business development and ESG expert from CMS, will deconstruct the subject matter and offer conclusions which you can apply to your daily practice at work.
What You Will Learn
This live and interactive session will cover the following:
- Sustainability - what it is, and what isn’t
- Know where green, pink and bluewashing begin and great marketing ends
- When to raise your voice
- Strategies for internal and external communication on how to communicate on your company's sustainability and ESG without green, pink and bluewashing
Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.