Google Analytics 4 - How to Build a Robust Analytics Dashboard

Introduction

Google Analytics is the most widely used web analytics tracking tool amongst organisations of all sizes.

It certainly has the potential to provide powerful insights into how digital marketing efforts are being translated into actual real world goals. However, the very complexity of Google Analytics often means people are overwhelmed by the vast array of data available.

In addition, Google Analytics 4 is now the mandatory version to use - it is very different to previous incarnations and requires setting up correctly. And requires time to fully understand how to get the most from it. This modular webinar series is intended for anyone working in legal, accountancy and professional service firms who wants to build meaningful web reporting dashboards using Google Analytics 4 and Google Data Studio - without spending more time than they need to.

The six-part series will help you to ensure that your data is accurate, reliable and have a better insight into which digital channels drive value as well as being able to develop meaningful dashboards with KPIs relevant to your organisation.

Find out the best way to implement Google Analytics 4 tracking code, avoid false insights due to faulty data and how to decide on the best conversions (goals) for your website and more.

What You Will Learn

This modular webinar series will cover the following:

Module 1 - How Does Google Analytics 4 Work?

• The basics of Google Tag Manager and best practices in page tagging

Module 2 - Important Concepts

• The differences between accounts and properties - and common issues to avoid with user access rights in Google Analytics

Module 3 - Fundamental Set Up Requirements for any GA4

• Creating a data stream
• Event tracking
• New and deprecated metrics (goodbye Bounce Rate, hello Engaged Sessions)
• Linking a Google Search Console account

Module 4 - Defining Conversions (formerly known as Goals) in Google Analytics 4

• How to decide the right goals and KPIs to choose
• Determining a conversion value (for non-ecommerce sites)

Module 5 - Setting Up Campaign Tracking

• How to ensure a consistent use of UTM parameters for any and all links used in multi-channel campaigns
• How to develop a robust campaign tracking strategy
• How to use Cardinal Path to reduce time spent setting up campaign tracking

Module 6 - Reporting & Insight

• Summary of built-in reports in GA4
• Using GA4 Exploration Reports
• Introduction to Google Data Studio

This webinar was recorded on 18th October 2022