Effective Email Marketing - How to Generate More Business

Introduction

Learn how to build your email database, measure your progress and keep your clients and prospects engaged with this email marketing strategy and top tips.

If a client or a prospect has signed up to your newsletter or subscribed to your updates, you have an incredible opportunity to build a relationship with them and take them on a customised journey. Are you capitalising on that opportunity? Or are your email campaigns just an output that aren’t providing any real return?

Email marketing should play an important role in your organisation’s strategy and is a unique channel for nurturing current and prospective clients.

In this webinar, you will learn tactics to get people interested enough in the first place to subscribe or sign up to your newsletter.

You will also learn how to use the right metrics and data to improve your emails, keep your clients engaged and inspired and drive your enquiries forward. Finally, top tips will be shared on how you can maintain your mailing list, creating interesting email content so that you can keep growing your list, rather than tempting people to unsubscribe.

What You Will Learn

This webinar will cover the following:

• Key features of an email marketing strategy
• Tactics to encourage people to sign up to your emails
• Setting specific goals and KPIs that you can track and measure
• Mapping the journey for your target audience and the influential role email marketing plays
• Improving open and click through rates with A/B testing

This webinar was recorded on 7th March 2022