Copywriting for Beginners - How to Write Your Own Persuasive Content

Introduction

It is said that a picture tells but the copy sells.

Copywriting has a very specific function - to win sales or leads. To achieve that requires techniques that are very different from journalism, report writing or blogging.

This virtual classroom session provides practical guidance on how to write copy that gets results, while representing your business in the best way possible, with writing exercises to help cement the learning.

It is ideal for anyone who writes copy as part of their job, but has never had any formal training and would like to feel more confident, write faster and enjoy the process.

What You Will Learn

This live and interactive session will cover the following:

• What is copywriting?
• Techniques to write copy faster and enjoy it more
• Planning for better results
• How people buy; the AIDA framework for successful copy
• Understanding your target audience
• Benefits and features - what they are and how to use them
• Brand voice - how to choose the right words
• How to craft an email subject line that gets opened
• Weaving in keywords for Search Engine Optimisation (SEO)
• Tips and tricks to give your copywriting a professional edge
• Common amateur mistakes and how to avoid them
• Getting inspiration - writing even when you're not in the mood

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.