1
Type
Speaker
CPD Hours Level
Seminar 3 UpdateInformation
Accreditation Information
SRA Competency B
'All very topical and varied, Mark kept it interesting and was engaging.'
Ms Rose, Entertainment One UK

Introduction

This course offers a practical insight into recent cases and developments in the world of advertising and marketing law.

By attending this course you will be fully updated on the latest happenings in this constantly evolving area and help the brands you work with avoid the risk of fines, regulatory investigations and bad publicity.

How does the law apply to innovative marketing tactics such as native advertising and influencer campaigns on social media?

How should the price discounts be advertised in the next sale you advise on?

How does the General Data Protection Regulation ('GDPR'), which finally came into force in May 2018, impact on your advertising and marketing activities?

Get answers to these questions and more!

If you deal with advertising and marketing compliance issues, then this course is for you.

What You Will Learn

The course will cover the following:

  • The impact of the GDPR on advertising and marketing activities
  • Recent CAP/ASA action on pricing practices and misleading delivery claims
  • Some interesting ASA adjudications on hot topics including native advertising, social media marketing and green claims
  • An examination of the legal rules impacting on online reviews and testimonials including so-called 'influencer' marketing campaigns
  • A consideration of the anticipated new CAP/BCAP Code rule banning harmful gender stereotyping
  • Recent ICO monetary penalties in the marketing arena including fines relating to e-mail and text campaigns and the sale of customer lists
  • How Brexit might affect UK advertising and marketing law

Book now

Future dates are coming soon.
Please let us know if you wish to be notified.
Prices (ex VAT)
Smart
Plan Information
£108
Season
Ticket Information
£120
Standard
£240
Group bookings
Discounts are available for multiple places and if you have 5 or more people interested in this course and would like to discuss holding it in your area or on an in-house basis then please email us at information@mblseminars.com
Can’t Make the Date?

Please let us know if you wish to be notified when new dates are added for this programme

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