Accessibility by Design for e-Commerce & Digital Marketing Teams - How to Avoid Inequality Claims

Introduction

In October 2016 the EU enacted Directive (EU) 1016/2102 (the ‘ Web Accessibility Directive’) on the accessibility of the websites and mobile applications of public sector bodies. This had the effect of requiring all public bodies within EU member states to ensure their websites and apps are accessible to persons with disabilities.

Now the European Accessibility Act (EAA) will introduce harmonised rules on accessibility for private sector products and services from 2025 and so e-commerce and digital marketing teams in the private sector should now review their digital services.

Web accessibility is an on-going legal and ethical commitment and therefore must form a part all companies thinking in the development of new technology in the online world.

What You Will Learn

This webinar will cover the following:

• Equality Act 2010 and online services
• EU Web Accessibility Directive
• Accessibility issues in USA
• What public authorities have to do in EU and the UK
• What private companies should consider

This webinar was recorded on 1st July 2022