Trade Marks Law - Advanced Aspects Explored

Introduction

Ready to deepen your expertise in trade mark law beyond the basics?

This advanced half-day course is tailored for solicitors, trade mark attorneys, and IP professionals who already have a solid grounding in trade mark law and practice.

Explore specialist areas that are rarely covered in standard courses, gaining insights that can sharpen your professional edge and expand your advisory capabilities.

Join this focused session to elevate your knowledge and engage with complex trade mark topics in greater depth.

What You Will Learn

This course will cover the following:

• Exceptional protection for well-known marks - explore the post-amendment s.56 TMA 1994 position and Article 6bis of the Paris Convention. What evidence is needed to establish a mark as ‘well-known’?
• Interplay between international and UK law - understand the relationship between Art.6bis Paris Convention and ss.5(3)&(3A) and 10(3)&(3A) TMA 1994
• Geographical indications v trade marks - the UK landscape and practical considerations in 2026
• Commissioning designs for signs - key issues around copyright, design rights, and chain of title that practitioners sometimes overlook, with potentially serious consequences
• Trade marks and artificial intelligence - including generative and agentic AI: new incentives to register marks and potential liability for AI providers
• Co-ownership of trade marks - special provisions and commercial implications when two or more persons are co-proprietors
• Own name defence challenges - legal and practical hurdles in successfully relying on your own name
• Honest concurrent use - when is it truly applicable, and are exceptions limited to exceptional cases?
• Bad faith in 2026 - an overview of what may constitute bad faith in modern trade mark practice
• Specially protected emblems and signs - including protections under the Paris Convention for designated symbols and emblems