The Law of Passing Off - A Guide for IP Lawyers
It is not always possible to register the brand a business wants to be known by before it begins to trade. Further, a business may develop secondary brands in the form of product packaging, social media memes or a house style.
In the absence of a trade mark registration, the law of passing off provides some security for the investment a business has to make in its image in order to build market share and reputation.
This session will review the extent - and limits - of protection available through passing off.
What You Will Learn
This live and interactive session will cover the following:
- To register or not to register? Passing off as a strategic alternative
- Threshold requirements:
- Reverse passing off - when competitors appropriate genuine products
- Continental approaches - unfair competition laws
Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.