Type Speaker CPD Hours Level
2 IntermediateInformation
Accreditation Information
SRA Competency B


It is not always possible to register the brand a business wants to be known by before it begins to trade. Further, a business may develop secondary brands in the form of product packaging, social media memes or a house style.

In the absence of a trade mark registration, the law of passing off provides some security for the investment a business has to make in its image in order to build market share and reputation.

This session will review the extent - and limits - of protection available through passing off.

What You Will Learn

This live and interactive session will cover the following:

  • To register or not to register? Passing off as a strategic alternative
    • Costs
    • Advantages
    • Limitations
  • Threshold requirements:
    • Reputation
    • Goodwill
    • Misrepresentation
  • Reverse passing off - when competitors appropriate genuine products
  • Continental approaches - unfair competition laws

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.

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Learn Live | 29.07.2020

N/A | 10:00am - 12:00pm

The Law of Passing Off - A Guide for IP Lawyers

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10:00am - 12:00pm

Prices (ex VAT)
Plan Information
Ticket Information
Individual licence
Group bookings
Discounts are available for multiple places. If you have 5 or more people interested in participating in this virtual learning session please email us at information@mblseminars.com for more information.

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