Loading...

Smart Business Writing - How to Make Your Content Great

Smart Business Writing - How to Make Your Content Great

Available to view on demand

With a SmartPlan £99

With a Season Ticket £198

Standard price £396

All prices exclude VAT
Level
Introduction: Requires no prior subject knowledge
CPD
1.25 hours
Viewership
Access for entire organisation

Introduction

There is a rule of thumb in business writing that the first draft of everything is 20% too long - at least. We all pick up habits as we go through working life, so it is a good idea to go back to first principles once in a while to critique our own writing styles. There are more structures available for business documents than many people realise.

What You Will Learn

This introductory webinar will cover the following:

  • How to identify surplus words
  • The nine essential structures used for business documents
  • Active and passive voice
  • Sentence length and tabulation
  • Making the page as reader friendly as possible

This webinar was recorded on 4th September 2017