Planning a Creative Brief - A ‘How To’ Guide for Marketers

Introduction

When you need a new advertisement, sales letter, brochure or website, a creative brief should always be your start point.

Planning the creative work saves time, cuts costs and increases the chances of getting higher quality results.

The creative brief is a tool to make the planning as effective as possible and provide an objective method to judge the creative work delivered.

What You Will Learn

This webinar will cover the following:

• The headings of an effective creative brief
• What to write in each section
• What to leave out
• How to tailor the template for different types of creative work
• How to check that the brief is sound

This webinar was recorded on 15th May 2018