CPD Hours Level
Masterclass 6 IntroductionInformation
SRA Competency C D
'Spot on, very relevant for my day to day job.'
Gillian Low, MacRoberts LLP


Lawyers, accountants, surveyors and others working in a variety of professional service industries have to write good quality content both for their digital strategies and to convert prospects into clients during the sales process.

This masterclass provides an introduction to the elements of persuasive writing (as opposed to technical writing) and will help you develop new skills through exercises in planning, structuring, drafting, editing and distributing your written content.

What You Will Learn

This masterclass will cover the following:

  • Writing Basics
    • Grammar
    • Structure
    • Style
    • Adopting the readers' perspective
  • Communication Models
    • Creating client personas
    • Persuasive writing skills
    • Key messages - less is more
  • Marketing Communications
    • Incorporating your brand and your own personality
    • Creating powerful value propositions
    • Developing a content management plan
  • Different Types of Writing
  • Marketing
    • Reports and newsletters
    • Writing for the press (releases and articles)
  • Digital
    • Email etiquette
    • Web sites and search engine optimisation (SEO)
    • What makes a great blog?
    • Writing for social media
  • Selling
    • Pitches and tenders
    • Thought leadership and campaigns
  • Editing and Proof Reading
  • Summary - Practical Writing Rule Book

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Masterclass | 27.06.2019

London | 9:30am - 5:15pm

Persuasive Writing Masterclass - How to Enhance Your Business Development Opportunities

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9:30am - 5:15pm
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Group bookings
Discounts are available for multiple places and if you have 5 or more people interested in this course and would like to discuss holding it in your area or on an in-house basis then please email us at information@mblseminars.com
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