Layered IP Protection - Combining Trade Marks, Designs & Copyright

Introduction

For trade mark solicitors, IP practitioners and brand owners, protecting a product, brand or creative asset increasingly involves using more than one form of intellectual property protection. Trade marks, registered designs and copyright can each protect different aspects of the same asset but understanding how these rights interact is essential when deciding how protection should be structured and how infringement should be addressed.

Relying too heavily on a single IP right can leave gaps in protection, while failing to understand the limitations or overlap between rights can lead to missed opportunities or ineffective enforcement strategies. With businesses facing increasingly sophisticated copying and infringement risks, practitioners need to understand how different rights can work together and where one form of protection may provide an advantage over another.

This webinar examines the practical interaction between trade marks, designs and copyright, highlighting how these rights can complement one another and where important limitations arise. It will consider the opportunities and challenges involved in building a layered IP protection strategy, as well as the practical issues that can arise when enforcing multiple rights against third parties.

By the end of the webinar, delegates will be better equipped to identify which IP rights may be available for different aspects of a product, brand or creative asset, assess how trade marks, designs and copyright can work together, recognise potential gaps and limitations in protection and develop more effective strategies for securing and enforcing multiple layers of IP protection.

What You Will Learn

The webinar will cover the following:

• Key differences and complementary roles of trade marks, designs and copyright
• Identifying opportunities for overlapping protection across products, branding and creative assets
• Strategic filing and registration considerations
• Registered and unregistered design protection
• Copyright protection for logos, artistic works and product designs
• Enforcement options, remedies and practical considerations
• Key lessons from recent case law developments
• Developing effective multi-right enforcement strategies
• Practical considerations for brand owners when building and enforcing IP protection