IP Protection in E-Commerce - Common Challenges & Practical Considerations

Introduction

Intellectual property (‘IP’) is an essential asset for all businesses, including those in the e-commerce space navigating competitive digital marketplaces.

From protecting the goods and services themselves to establishing the wider online brand, having a strong IP portfolio and enforcement strategy is essential to ensuring that businesses maintain control over their brand in digital commerce.

This new virtual classroom seminar will provide delegates with an overview of the IP rights essential for online businesses.

It will also address common challenges such as counterfeiting, brand misuse, and copyright infringement, and outline practical strategies for businesses to build a strong IP portfolio and proactive enforcement strategy.

The session will consider advertising standards and consumer rights considerations in digital marketing, before closing with a look at the impact of AI and emerging technologies on IP protection in digital commerce.

Designed for those with a working knowledge of intellectual property law and e-commerce, this seminar is ideal for IP practitioners, in-house legal and brand protection teams, solicitors, and professionals involved in advising on e-commence and brand protection.

What You Will Learn

This live and interactive course will cover the following:

• Types of IP in e-commerce - a brief overview of copyright, trade marks, patents, trade secrets, and domain names, essential for online businesses
• Common IP challenges in e-commence - key issues and challenges for e-commerce businesses, including counterfeiting, brand misuse, and copyright infringement
• Strategies for IP protection - practical steps for e-commerce businesses to bolster their IP portfolio and build a proactive IP strategy
• Advertising and consumer rights - advertising standards and consumer rights law considerations in relation to marketing and online brands
• Future trends - impact of AI and emerging technologies on IP protection in digital commerce

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.