How to Level Up Your Marketing Content Creation With AI

Introduction

This new virtual classroom seminar is designed for firms that are already carrying out marketing activity and want to improve the quality, quantity and effectiveness of the content they produce using AI.

This practical session focuses on using AI as a collaborative, human-in-the-loop tool to support strategic thinking, content creation and the wider client experience, while maintaining control over tone, accuracy and professional standards.

Expert speaker Mel Henson will explore how AI can support each stage of the marketing funnel, from initial planning through to content creation and client engagement. She will also introduce a practical framework for AI-powered customer service chatbots, showing how to structure knowledge, workflows and tone of voice to improve performance and client outcomes.

What You Will Learn

This live and interactive session will cover the following:

• How to use AI as a sounding board to build more effective marketing plans
• How to generate ideas, develop content calendars and analyse research
• Prompting techniques and practical frameworks for producing higher-quality outputs
• How to iterate and refine AI outputs to improve results
• How to evaluate, validate and build confidence in AI-generated content
• Practical workflows for creating marketing content, including emails, articles, website copy and social media
• How to maintain tone of voice, avoid tell-tale signs of AI writing and incorporate original insights
• How to use AI to create images and short-form video to enhance content
• How AI customer service chatbots work and how to train them effectively, including structuring knowledge, workflows and tone of voice

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.