1
Type
Speaker
CPD Hours Level
Seminar 6 IntroductionInformation
Accreditation Information
SRA Competency D

Introduction

This course is presented by one of the UK's leading providers of website and internet marketing solutions for professional service firms.

Find out all you need to know about digital marketing from branding to pay per click.

What You Will Learn

Branding, it is more than just a pretty logo?

  • What makes a brand?
  • Visible v Invisible branding
  • Knowing what your brand represents

Website Best Practice - What are Professional Service Firms doing with their websites?

  • What makes a great website profile?
  • Understanding what works and what doesn’t
  • Tools that will help you improve your visitors' website journey

Pay Per Click (PPC) - How not to waste your valuable Ad budgets

  • Why people don’t click on your ad
  • Remarketing your clients to keep in touch
  • Review of the tools to help keep ahead of the competition

Search Engine Optimisation (SEO) - Effective Strategies

  • Keyword research - how to do it
  • National v geographic keywords
  • On page optimisation - the four key things
  • Inbound links - some myths exploded

Social Media - How can it fit into Your Marketing Plan?

  • The do's and the don'ts and how to get your staff to engage
  • LinkedIn - how to use it and get the best from any time spent
  • Twitter - what is a tweet anyway and why should a professional service firm bother?
  • Facebook - what are the risks and rewards?
  • YouTube - surely not? I work in a professional service firm not an advertising agency!

What digital tools to use...there are over 5,000!

  • Knowing what areas to track, not getting lost in Google Analytics
  • Trends with Google and how to keep you up to date
  • Social Media tools to save you time and become more productive

Book now

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Seminar | 05.11.2019

London | 9:30am - 5:15pm


From Branding to PPC - A Beginner’s Guide to Digital Marketing for Professional Service Firms

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Nov
5
2019
London
9:30am - 5:15pm
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Added to basket

Seminar | 06.05.2020

Bristol | 9:30am - 5:15pm


From Branding to PPC - A Beginner’s Guide to Digital Marketing for Professional Service Firms

Checkout
Continue Shopping
May
6
2020
Bristol
9:30am - 5:15pm
Add
Prices (ex VAT)
Smart
Plan Information
£216
Season
Ticket Information
£240
Standard
£480
Group bookings
Discounts are available for multiple places and if you have 5 or more people interested in this course and would like to discuss holding it in your area or on an in-house basis then please email us at information@mblseminars.com
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