Financial Promotions - How to Meet the FCA’s Requirements

Introduction

The FCA have been using their powers to ban financial promotions more regularly in recent months. This, together with feedback from the FCA, paints a detailed picture of the regulatory expectations.

Sector specific rules remain important and now must be matched with the overarching requirements communicated by the regulator. This virtual classroom seminar will make sense of the ever evolving landscape, helping you to understand the myriad of requirements and plot your route to compliance.

Examples will be given as to what constitutes good, adequate, or poor compliance.

The session is suitable for financial services professionals with responsibility for creating or reviewing financial promotions in relation to regulated products.

What You Will Learn

This live and interactive course will cover the following:

• Rules/guidance:
• Meaning of financial promotion
• PERG 8, COBS 4, CONC 3, ICOBS 2 and 3, MCOB 3A, BCOBS 2,2A and 3, CMCOB 3
• Latest developments:
• Cryptoasset promotions regime (enforcement escalation)
• Finfluencer crackdown (as at 2026)
• CONC 3 simplification (as at 2026)
• FCA’s 2026 supervisory themes: fair value evidence, prominence testing, behavioural framing
• Approver Gateway supervision findings
• Consumer duty requirements
• Case studies

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.