Fakes & Forgeries in the World of IP & Fashion - Best Practice Strategies

Introduction

Fashion is a worldwide industry that is under threat by the continuous pressure of counterfeiting.

The digitalisation of the economy has brought new challenges to fashion houses, including an increase in counterfeiting through online platforms, cloning and other techniques which can deceive customers from a brand’s legitimate website.

This webinar will look at the concept of fakes and forgeries, strategies undertaken by fashion houses to better protect their goods both online and offline, as well as possible actions in customs.

The webinar will have a multidisciplinary and international approach.

What You Will Learn

This webinar will cover the following:

• The concept of fakes and forgeries and their impact in the fashion industry
• Classical legal remedies undertaken by fashion houses to combat fakes and forgeries in the international course of trade
• New trends in the field of fakes and forgeries arising from the digital era as well as new legal tools to prevent such infringements