Data Protection, GDPR & E-Privacy - A Guide to Good Marketing Practices
The changes introduced by the GDPR on 25th May 2018 affect all organisations that use information about individuals and marketing is one of the areas that has been impacted in a major way.
The rights of individuals have been improved, the obligations of organisations made more onerous and fining powers have been significantly increased to a maximum of €20 million or 4% of worldwide turnover, whichever is the higher.
If this wasn’t enough then further changes are likely when the ePrivacy Regulation is finalised albeit there remains a great deal of uncertainty about when this will happen.
The course is delivered by a former in-house lawyer with many years' experience of working and lecturing in this field. There will be a number of exercises with an emphasis on practical application, common sense and risk assessment.
Given all that has changed and all that may change, can you afford to miss it?
What You Will Learn
This course will cover:
- A summary of the rules on direct marketing set out in the General Data Protection Regulation and the Privacy and Electronic Communications Regulations 2003
- Discussion of the appropriate lawful basis to be used in a marketing context - consent or legitimate interests?
- A comparison of opt-out and opt-in statements
- Reliance on the soft opt-in - is this still possible?
- The latest updates on the proposed content of the ePrivacy Regulation
- What changes will it bring?
- How will this affect the soft opt-in?
- How will the rules on cookies be affected?
- Can legitimate interests be relied on?
- A summary of the Information Commissioner's recommendations for good marketing practice and her approach to enforcement
Quick Quiz - Test Your Knowledge: Just click GDPR Quiz
2:00pm - 5:15pm
2:00pm - 5:15pm
Please let us know if you wish to be notified when new dates are added for this programme