Data Protection, GDPR & E-Privacy - A Guide to Good Marketing Practices
Data protection has just witnessed some of the biggest changes seen in more than twenty years. The changes introduced by the GDPR on 25th May 2018 affect all organisations that use information about individuals and marketing is one of the areas that has been impacted in a major way.
The rights of individuals have been improved, the obligations of organisations made more onerous and fining powers have be significantly increased to a maximum of €20 million or 4% of worldwide turnover, whichever is the higher.
If this wasn’t enough further changes are due to take place when the Regulation on Privacy and Electronic Communications comes into force at some point in the not too distant future.
The course is delivered by a former in-house lawyer with many years' experience of working and lecturing in this field. There will be a number of exercises with an emphasis on practical application, common sense and risk assessment.
Given all that has changed, can you afford to miss it?
What You Will Learn
This course will cover:
- A summary of the rules on direct marketing set out in the General Data Protection Regulation and the Privacy and Electronic Communications Regulations 2003
- Discussion of the appropriate lawful basis to be used in a marketing context - consent or legitimate interests?
- A comparison of opt-out and opt-in statements
- Reliance on the soft opt-in - is this still possible?
- The latest updates on the content of the Regulation on Privacy and Electronic Communications - what changes will it bring? How will this affect the soft opt-in?
- A summary of the Information Commissioner's recommendations for good marketing practice and her approach to enforcement
Quick Quiz - Test Your Knowledge: Just click GDPR Quiz
2:00pm - 5:15pm
Please let us know if you wish to be notified when new dates are added for this programme